In the last post we mentioned usable forms and how Gravytrain Limited implements usable forms to achieve better conversions the client. We gave the example of quotesearcher and how Gravytrain broke up the form to increase the click to quote ratio.

In this post we will look at the work Gravytrain have been doing on Mortgage Plus. We are currently redesigning the Mortgage Plus site. One of the main goals of the Mortgage Plus site is to get users to request a quote. We came up with two solutions to improve the quote requests on the Mortgage Plus site.

The first solution is to incorperate the quote form on all primary pages of the site. This makes it very easy for the user to see what information is required of them and fill in if neceasary. The Second solution is to reduce the size of the form to mininmal information required. This way the user doesn't feel that it is too much of an effort to complete.