There  is a standard rule when learning to incorperate good design with usability that gravytrain always adheres to when building sites. This is called the 'Three click rule' where you make everything user could  want available within three clicks of the mouse.

Gravtrain Limited regards this as an essential rule. It is of vital importance that a user can find exactly what they're looking easily when visiting a site. Not implementing this rule can leave users frustrated and have a negative impact on your site and company. Which is why Gravytrain limited take this rule very seriously.

In most cases Gravytrain Limited make items available within one click. The trick is to prioritise the information/ items . For example when Gravytrain has a new job we spend time woking out the important parts of the services, products and information that the client offers. All this will then become available with one click. Other items of less relevance become available within 2-3 clicks. Remember you don't want less important items distracting from the main reason you want people to visit your site for.

I've read in various arguements that the 3 click rule is no use with large sites. 

"One problem is scalability. In very large or complex websites and web applications, the rule just doesn’t scale. If your website has several hundred or more pages, to expect users to be able to get to any one of those pages in 3 clicks means you may be overloading the global navigation structure."

Whilst I undetand this point. I feel the issue is easily solved by adding a sitemap to the navigation even a  site map with sub catergories would allow users to access all areas of the site within 3 clicks. Gravytrain Limited have been incorperating site maps with their websites for a long time now.

Another argument Gravytrain found recently is:

"As long as users are confident they’re heading in the right direction, then they are not likely to abandon the site if it takes a click or two more to get where they’re going"

In response I say... Okay, fair enough, but in the consumer age where everyone wants everything quicker, in a technological medium where companies are falling other eachother  provide services faster and faster to more and more inpatiebt users. If you are prepared to assume and hope your users are 'not likely' to abandon your site, well good luck.

At Gravytrain Limited we are aware of the high expectations of internet users and design our sites to guarantee as many people stay on the site as possible.