Gravytrain limited have recently been testing the new tracking script from google. Those familiar  with analytics will know that google have been using urchin.js to track website behaviours. The new tracking code is now using ga.js. Gravytrain Limited is currently in the process of updating the tracking code for all Gravytrian's clients. If you have your own analytics account you have around a year to move over to the ga.js however Gravytrain Limited recomend the sooner bettter so it is done and out of the way.

One of the immediate benifits of the new code is graater tracking for ecommerce websites. More information for ecommerce websites can be found by the following link: http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55528 . Ultimately the new code will allow you to have more information in a more readable way. If you want more control over you analytics google have put up a guide for you http://code.google.com/apis/analytics/docs/ .

Gravytrain Limited offer anlytics consulting and trainning. If you want to find out more about the ROI of your website please contact us