eCosway TET Mutual Marketing

In1979, a Malaysian Chinese Zhenxiong Cai set up COSWAY. He is the founder and now president of Cosway. At that time, well-known "Amway" had entered Malaysian market. President Cai observed the operation models of other direct selling companies. After that, he established COSWAY core ideas for future development with his own business vision: to attract and retain consumers and operators. He sold by mail with products catalogs, no advertisement, bring in new customers through old customers. Since 25 years ago, COSWAY has had more than 400 discount stores in Singapore, Malaysia, more than 100 in Thailand, about 100 in Philippines, there are others in Indonesian and Brunei. The stores sell fruit juice, biscuits, detergents, household appliances and fashion, automobile products, health nutriment, cosmetic…millions of daily necessities, everything you need can be sold. Moreover, with other direct selling companies stressed the unique nature of the goods, you can find similar products. a large chunk of the cheapest prices. COSWAY consumers to purchase "inexpensive" value, consumption as integral to buy low-cost or free of charge for thousands of gifts naturally become loyal customers. Therefore, the achievements of the company improve year after year, now it is the number one discount stores of Malaysia.

eCosway was established in October 2001, with its capital of approximately USD 40 million / AUD 0.6million. Its headquarters was set up in Kuala Lumpur, capital of Malaysia. At that time, Cosway was a multinational corporation with global Shoppers, vendors and owners (direct distributors). Apart from Cosway head office, there is another major shareholder, MOL.COM (Malaysia online company. This company is also a listed company on primary dealer board in stock exchange of Kuala Lumpur). MOL.COM provides eCosway with the professional technology on global network system for Internet malls; In addition, Cosway’s computer software and hardware equipments are supported by IBM (currently uses IBM RS6000 SP depth blue computers as the main hardware).

eCosway is an important planning of COSWAY in which anyone can join and become members through the network, having the right to operate commodities (including those on network and at all stores) . With the "mutual benefit marketing," consumers, suppliers and owners are benefit from each other. Combine e-commerce and discount promotion, the revenue immediately create brilliant performance since eCosway came out. Moreover, because of its remarkable contributions to Malaysia's electronic information and e-commerce development of Malaysia, it won the government award: the "Multimedia Super Corridor"!