Improvement Direct announced today the launch of its new web site. The site is targeted to professionals and "do it yourselfers" who are looking for the best deals in name brand home improvement products. The launch  is a welcome addition to the Improvement Direct Network of Stores and provides a one stop shop for high quality, low priced plumbing, lighting, and accessories.

"This site provides our customers an excellent opportunity to save a tremendous amount of money on products," said Christian Friedland, president of Improvement Direct. "The savings on the site reflect prices that are significantly below market value."

Aso provides a notable advantage to Improvement Directs vendor partnerships. "Is in part a solution for many of our vendor partners who are looking for an easy way to liquidate excess inventory. We are excited about the opportunity to help these vendors liquidate high quality, slow moving, inventory at massive discounts to our customers," Friedland said. About Improvement Direct
Headquartered in Chico, CA Improvement Direct has established itself as a groundbreaking and prominent home improvement etailer. Improvement Direct creates a unique web experience in the way that it encourages customers to visit a diverse range of "niche" stores within its network. On an average month the Improvement Direct network of stores has over 600,000 unique visitors and 11,000,000 page views. Improvement Direct is among the category leaders in Plumbing, Lighting, Door Hardware, and Venting. 2006 was the most profitable year in company history going from 35M in 2005 to 57M and was ranked 165 in the 2007 Internet Retailer Top 500 Guide. Improvement Direct currently employs over 100 people and continues to grow and pioneer in the home improvement industry.