| My Web Design Source |
Firefox suffers Chrome’s biteLaunched last week, Google’s Chrome web browser is already making inroads into Firefox’s popularity, something that we feared (see comments).A comparison of the past two weeks of traffic on Tectonic.co.za - a period that covers Chrome’s launch - shows that in the week of September 1 to 8 Chrome jumped from 0 percent of browsers used to an above-average 2.98 percent. Last week Internet analysts tracked a one percent market grab by the new browser. So a 2.98 percent share of the browsers visiting this site means that Tectonic readers are clearly extreme early adopters. In the same period Firefox use among Tectonic readers dropped from 72.9 percent to 67.5 percent. Opera also suffered - albeit in smaller shifts - in the past week, dropping from 3.51 percent of visitors to 3.47 percent. The surprising change, however, is that Internet Explorer jumped from 18.18 percent to 20.08 percent in the same period. Some of this growth may be attributed, however, to the Internet Explorer 8 second beta which was released a week ago. Internet Explorer 8 users increased from 0.58 percent to 1.51 percent in the two-week comparison. Resources for 05:37 - Monday, September 8, 2008 - comments {0} - post commentGetting Started with Adwords - Part 1Todays post is the first in a new series of educational, step by step guides which will help those just starting off with search marketing on Google to hit the ground running. I will throw a few extra steps into the process and give advice based on what you should be doing to start with a more optimised campaign, instead of a campaign which will get you a lot of irrelevant clicks and blow your budget like most adwords starter campaigns! This guide is obviously aimed at those who are just getting search marketing running on their website. More advanced optimisation and development articles will follow. Step 1) You need to load up http://adwords.google.com this is the homepage of the worlds biggest and most talked about online advertising program Google Adwords. You will see up the very top of the screen a link which says “Click to begin”, go ahead and click on that which will take you to step 2.
Step 2) Once you have decided to start the signup process, Google is going to ask you to choose Starter Edition or Standard Edition. Now, if i were starting a new campaign i would choose the Standard Edition however, lets go through the process of using the starter edition as there are a few different steps involved. Click on the starter edition radio box and also on “i have a webpage” then click continue. (If you don’t have a webpage, we will be developing a simple how to guide shortly to suit your needs) Step 3) The next thing Google is going to do is pop-up a little sub window which will ask for additional details. Let’s ignore that and get on with the signup process, so click continue without entering the additional information. Resources for 05:25 - Thursday, September 4, 2008 - comments {0} - post comment20 things you need to know about Google ChromeGoogle took the unusual step of announcing its new browser via an online comic. We've had a read through and pulled out the things you need to know about Google's new browser. 1. Google Chrome is built using WebKit, which also powers Apple's Safari and Google's Android. 2. Google Chrome is beta, and currently only available for Windows. Mac and Linux versions are being produced. 3. Google Chrome promises to be more stable - each browser tab will run in its own process so a buggy web page won't take down the entire browser. 4. The tabs will be the key part of the interface - tabs will be located at the top of the window rather than under the address bar. 5. When you open a new tab, you'll see thumbnails of your nine most visited pages and search boxes for the sites you search most on. 6. You'll be able to 'tear off' tabbed windows and move them elsewhere onto the desktop, creating separate windows or adding them to existing windows. 7. When a tab crashes you'll get a sad face icon in the tab - called a 'sad tab'. 8. Each tab will have its own controls and its own URL bar, which Google's developers are calling the 'Omnibox'. 9. The Omnibox isn't just somewhere to type web addresses - it will also suggest pages you've visited before, and popular pages you haven't visited, based on the keywords you type into the box. Resources for 03:38 - Wednesday, September 3, 2008 - comments {0} - post commentRecession Looming: Analytics to the Rescue?Here in the U.K., recent statistics have confirmed that the economy has stopped expanding and it's possible we may head into recession. We have had continuous economic growth for the last 16 years or so and for many people operating in a recessionary environment is going to be new. If it's like the last recession we had in 1991-92, then it could be tough. So, when it comes to marketing, there's probably two ways that organisations and businesses might react. The dumb way to react will be to slash sales and marketing costs across the board, batten down the hatches, and hope to ride out the storm. Marketing services costs like investments in measurement, analytics, and research will be some of the first causalities because they are seen as "discretionary" costs and not core to the business operations. Also each channel or division will take a similar hit. The smart way to react will also be to reduce sales and marketing costs. After all, if you are selling less, you have to react accordingly to maintain profitability. However, the smart organization will look at how to significantly increase the efficiency and effectiveness of their marketing expenditure and what are the important activities and tools they need to be able to do that. In a recession, the online channel may be the winner. Smart organizations will look to see how they can acquire or service customers more cheaply through the e-channel than through other channels. Even with the digital channels, the marketing emphasis is likely to shift with three possible trends:
As acquisition budgets come under pressure, digital marketers will need to focus on how they get more bang for their buck. Classic single channel optimization techniques such as PPC (define) bid optimization will only work to a certain extent because all organizations will be looking to do the same. However single channel optimization will essentially remain sub-optimal. Resources for 12:59 - Tuesday, September 2, 2008 - comments {0} - post commentUnique web content 'best for SEO'One of the key ways of improving a website's standing in search engine results is through the production of unique content, it has been claimed.Such content can both give search engine optimisation (SEO) efforts a boost and attract more relevant visitors and potential sales leads to a company's website, E-consultancy editor-in-chief Chris Lake explained. He went on to emphasise the importance of ensuring that online and offline sales channels are able to work together seamlessly and highlighted the potential that rich media has for SEO in the light of Google's recent focus on images and videos in search results. Read Full News Resources for My Web Design Source 04:08 - Friday, August 29, 2008 - comments {0} - post comment
|
Description Home User Profile Archives Friends Recent Entries - Firefox suffers Chrome’s bite - Getting Started with Adwords - Part 1 - 20 things you need to know about Google Chrome - Recession Looming: Analytics to the Rescue? - Unique web content 'best for SEO' |
