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Nutramist, Sports and Energy Drinks Energize Growth in $12.5 Billion Beverage Market, According to New ReportSports and Energy Drinks Energize Growth in $12.5 Billion Beverage Market, According to New Reporthttp://www.nutramistproducts.com/energy/i San Jose, California (PRWEB) June 27, 2007 -- A new report on the influence of sports and energy drinks in the beverage market has been released by Global Industry Analysts, Inc. ?Sports and Energy Drinks: A Global Strategic Business Report? provides a comprehensive review of market trends, drivers, challenges, product overviews, players and competition. Emphasis is placed on consumption trends, product positioning strategies, consumer preferences, demographic trends and flavor innovations, among others. The report also offers detailed company profiles and enumerates recent developments, mergers, acquisitions and other strategic industry activities. Analysis is presented for established/emerging geographic markets such as United States, Japan, France, Germany, U.K., Italy, Spain, Asia, Latin America and the Middle East.
Sports and energy drinks are high priced premium functional beverages market that witnessed robust growth over the last decade. The United States continues to be the largest market, worth an estimated U.S. $12.5 billion in 2007, followed by Europe and Japan. Collectively, they account for about 88 percent of the global market. The U.S. sports drinks market is mature while the energy drinks segment is expected to grow at a strong rate of 33.7 percent. The European market is expected to grow at a healthy pace. The U.K. and Germany are the largest regional markets with sales exceeding U.S. $4.6 billion. France is the fastest growing market at 18 percent CAGR. Japan is projected to see a moderate growth.
The desire to lead healthy lives and the importance of exercise in physical well-being is a major growth driver propelling consumption of these new age beverages. Sports drinks are driven by unique product concepts, new brands, flavors and brand extensions of popular products. This performance beverage market is now positioned as a sophisticated specialist segment of the sports nutrition market for professional athletes and body builders. The energy drinks market typically contains a variety of revitalizing ingredients. They have crept into lifestyles of various demographic groups including children, ethnic groups and fitness enthusiasts. Energy drinks are being positioned as a universally appealing drink for children and adults alike.
Changes in branding and marketing strategies are altering dynamics at the product, player, and market level. For energy drinks, a male-oriented market is witnessing players make an all-out effort to attract more female customers and retain aging consumers. Leading companies are responding to flavor preferences of women with buzzwords such as light, sugar-free, low-carb, crisp and delicately carbonated beverages. Aging baby boomers with higher disposable incomes and the desire to maintain personal health and fitness, represents a lucrative target group. Intelligent product positioning engineered to suit specific consumer lifestyles is, and will continue to be, a key factor for successful market expansion. Introduction of unique energizing concepts, product positioning and strong marketing initiatives are expected to prop up growth patterns.
The market is characterized by the presence of specialized manufacturers as well as food and beverage powerhouses. Key players in the marketplace include Pepsi, Coca Cola, Danone, Hansen Beverage Company, Monarch Beverage Co, Red Bull, Dark Dog, GlaxoSmithkline, Extreme Beverages, Taisho Pharmaceuticals and Otsuka Pharmaceuticals. In terms of market share, Gatorade and Red Bull lead the sports and energy drinks segments, respectively. The Japanese market is dominated by regional players such as Taisho -- the pioneering developer of Lipovitan brand, Otsuka Pharmaceuticals and others.
For more details about this research report, please visit www.strategyr.com/MCP-1178.asp.
About Global Industry Analysts, Inc. Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world?s largest market research publishers. The company employs more than 700 people worldwide and publishes more than 880 full-scale research reports each year. Additionally, the company also offers a range of more than 60,000 smaller research products including company reports, market trend reports and industry reports encompassing all major industries worldwide.
Global Industry Analysts, Inc. Telephone 408-528-9966 Fax 408-528-9977 Email press@StrategyR.com Web Site www.StrategyR.com 05:17 - Wednesday, March 26, 2008 - comments {0} - post commentNatural, Healthy Energy Drinkhttp://www.nutramistproducts.com/energy/i It's 8 am. You want something to give you a quick burst of energy to get your day started. Do you go to Starbucks? Down a can of Red Bull? Or choose a healthy energy drink alternative? These days most people go for convenience over health. They choose the Starbucks because there's one on every block. But are these sugar-loaded, caffeine jolts actually good for the body? Or could you do better? Caffeine provides a nice jolt of energy, there's no doubt in that. But the problem with these energy drinks is the lack of healthy nutrients in them. A coffee drink at Starbucks is loaded with empty calories. Yes, it'll get you up and going, but will it make you look younger? Will it give you long lasting energy? If anything, it'll do the opposite. What if there was an energy drink that was actually healthy for you? One that you could mix at your home or even at the office? Would you be interested? What if all you had to do was mix a powder in with a fruit smoothie you ordered at Jamba Juice. Or if all you had to do was mix this powder with your orange juice from the vending machine? Wouldn?t that be convenient? The natural energy drink (http://mortersupplements.com/powerpack.html) that I'm talking about is barley green powder (http://mortersupplements.com/alkagreen1.html). Barley green powder is loaded with nutrients that alkalize the body. And scientists agree, an alkaline body is a healthy body. Barley green is the new super food. Made from baby barley plants, it's harvested when these plants are at their peak in nutrient-density. It's then freeze-dried to preserve the effectiveness of its vitamins and enzymes. When you mix it with your favorite juice (apple juice tastes great with it), you release these live enzymes, allowing for quick uptake into your system. You WILL feel a difference after your first barley green shake. Your energy will perk up; and since it's a natural energy, it will last longer with only GOOD side effects. To make this healthy energy drink (http://mortersupplements.com/powerpack.html), purchase a barley green product (MorterSupplements.com sells a good one), mix it into your juice or smoothie, and enjoy. Take up to 3 energy drinks a day for maximum effectiveness. Brian Balster writes for The Healthy Times, a Health & Wellness Newsletter. For more information on healthy energy drink visit http://mortersupplements.com/powerpack.html. He's found Dr. Morter's Nutritional Supplements - http://mortersupplements.com to be top notch products. Read more about Nutramist: http://www.nutramistproducts.com/immune/index.php
07:19 - Wednesday, March 19, 2008 - comments {0} - post comment |
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